How Straus Family Creamery had 500+ applicants in 30 days

Straus Family Creamery, the first 100% certified organic creamery in the US, faced a low influx of job applications for its manufacturing positions, in addition to an overly manual hiring process. However, by using Workstream's centralized dashboard and streamlined hiring tools, they received 500+ applicants within a month.

“With the automation that Workstream provides, hiring has been much faster and efficient”

Robert McGee

COO of Straus Family Creamery

The problem

Too many job boards, not enough applicants

About Straus Family Creamery

Straus Family Creamery is a Northern California certified organic creamery offering a variety of specialty and wholesale dairy products distributed throughout California and other western states. As the first 100% certified organic creamery in the United States, it continues to make business decisions based on its mission to help sustain family farms, revitalize rural communities, and protect the environment.

With multiple outlets across the country, Straus Family Creamery found itself constantly seeking hourly workers to help manage daily operations. However, they struggled to manually screen through and interview each application across multiple job boards such as Indeed, Google Jobs, Facebook Jobs, ZipRecruiter, and Craigslist.

And when it came to filling manufacturing positions, Straus Family Creamery suffered from a low applicant pool making those positions a lot harder to fill. They weren't sure how to get in front of prospective applicants.

The Solution

Automating and organizing the hiring process

With automation built in to every step of the hiring process, Straus Family Creamery was able to eliminate tedious hiring tasks like posting, vetting, and scheduling, freeing them up to focus on attracting the right talent.

Job board integration

Workstream has helped create a more streamlined HR process for Straus Family Creamery by redirecting all job applications from the different job boards into a single dashboard for easy access.

Smart screening

Through customized background checks and quizzes, Workstream automatically filters through the clutter of applications and sends only the relevant ones to Straus Family Creamery for the final vetting.

Automated self-scheduling

Their hiring manager was able to use the centralized dashboard to view the details of all applicants at once and see which stage of the hiring process they were at.

Automated communications

Straus Family Creamery can keep applicants engaged throughout the hiring process with automated emails and text messages that are sent at just the right moment, like when it receives an application or when it's time to schedule an interview.

BUILT FOR THE HOURLY WORKFORCE

Highly efficient hiring and increased applicant rate

With the help of Workstream, Straus Family Creamery has managed to maximize operational efficiency since they no longer need to spend long hours on the hiring process. Straus Family Creamery used to struggle with a largely manual, time-consuming hiring process. After targeting their problem areas, they were able to free up hours formerly spent on posting, vetting and scheduling - all with Workstream’s help.