Hire a Sales Specialist
Sales specialists work in retail stores of various sizes and types, assisting customers, processing purchases, and completing sales. They also manage product displays, maintain stock levels, and ensure that buyers have access to the products they want. Because they are the front line of customer service, retail specialists have to ensure that customers have a positive shopping experience. At larger establishments or retail chains, the specialist gets assigned targets that they have to meet. They draw in customers and try to upsell items with higher-margin that support the store's overall profitability. These specialists collaborate with other retail store workers to achieve business objectives. Usually, they work shifts that might change weekly. Work hours may include weekends, nights, and extra hours during holidays and other busy seasons. The average salary that a retail sales specialist makes annually is $44,000. The compensation usually covers bonuses, commissions, and overtime pay. Most employers offer healthcare benefits to full-time workers. Those looking to make a career in retail often start as sales specialists before progressing to larger roles.
Job duties and responsibilities
While the sales specialist’s duties can vary depending on the employer, many of the core responsibilities remain the same. The goal is to provide superior customer service and maximize profitability by upselling high-margin or value-added items. To ensure that shoppers are satisfied, the specialist should assist them with product selection. They should also place orders for out-of-stock or specialty items if required. The sales specialist should stay up-to-date and be able to convey information about the offerings, promotions, and discounts. In many cases, they have to answer customer questions about store policies. They should help maintain the visual standards, arrange displays and merchandising items, and ensure a pleasing shopping experience. The retail specialist also has to process purchases and payments and manage the floor inventory. In addition, they are in charge of monitoring their sections and assisting other departments for the efficient functioning of the store.
Preferred skills and qualifications
Applicants to the role must at least have a high school diploma or GED. They must have experience with customer service or retail sales. Familiarity with the product in the retail store can also benefit applicants. Often employers provide on-the-job training, helping the sales specialists familiarize themselves with the store’s offerings and policies. Additionally, they will be trained to manage the point-of-sale (POS) system. Sales specialists must have excellent interpersonal skills, as they regularly have to interact with customers and team members. They also must be able to communicate effectively with customers, the store, and management staff. They should also have good multitasking, time management, and customer service skills.
