In describing generations, keep in mind that it’s not about the current age or a life stage. Your generational cohort is determined by the year a person was born. With that said, let’s talk about a generation that makes up a substantial part of the global population: “baby boomers.”
“Baby boomer” is the term for the generation born after World War II. The term is pretty straightforward, describing the sudden spike in birth rates after the war was over. This phenomenon was attributed to a renewed sense of hope and optimism after World War II. People wanted to start a family and were convinced that the economy would prosper after the war. Across the world, there was a rise or a “boom” in the birth of babies.
Who are the baby boomers?
Baby boomers are people who were born between 1946 and 1964. The baby boomer generation is unique in the sense that their generation can be objectively defined by census data. This data reveals the sudden and sustained rise in birth rates in 1946 that ended in 1964. As of 2021, baby boomers are between 57 and 75 years old.
The generation of baby boomers was the largest generational group in the U.S. until the millennial generation in 2019. Because there are a lot of baby boomers and they grew up while the U.S. economy was reviving, their generation was economically influential.
How can the baby boomer generation be described?
Compared with the generation of their parents, baby boomers reached new heights in education attainment and employment. This generation also marked an increase in the number of women in the workforce. Additionally, the baby boomer generation is also generally expected to live longer by 10 to 25 years, compared with their parents. This brought about significant adjustments in employment and retirement. Since baby boomers will have long years spent in retirement, they also need to prepare well for their future. More baby boomers are staying longer in the workforce compared with generations before them.
What does this mean for employers?
Employers must ensure that their company procedures, guidelines, and policies do not discriminate against any age group and that equal opportunity is given to all, no matter what age.
Older workers also will have different priorities and lifestyles from younger employees with less experience which will affect their decisions. For instance, while those who are younger may be prioritizing buying a house, baby boomers will be more geared towards planning for retirement. When it comes to benefits, younger employees may focus on the number of leaves for family obligations. Baby boomers may seek benefits for retirement purposes like 401(k), annuities, or health insurance plans.
Try out Workstream to hire employees for
your business
A revolutionary hiring process for Hourly positions
A revolutionary hiring process for Hourly positions Hiring hourly staff in San Francisco can be a tough job. Workstream can help accelerate the process by letting you post on job boards like Indeed within seconds.
1-Click Job Posting
No more tedious copy and pasting. We integrate with all the top job boards. All applicants funnel into one intuitive dashboard.
Text-to-Apply Posters
Print out your unique QR code and text message number. Applicants scan/text to see all open positions and apply right away.
Automated & 2-Way SMS
Engage with applicants via text. Include links to screening questions, forms, and more. Use 2-way text to answer questions.
Endless Integrations
Connect Workstream to your calendar so applicants can schedule interviews. Streamline onboarding with background check & HR integrations.
Candidate Tracking & Scoring
View all your applicants and employees in one place. Make notes on their progress. Access their docs anytime from anywhere.
Customizable Templates
We provide templates for everything from job postings to offer letters. Send links to docs and tax forms via text message so new hires sign digital copies.
What other owners
think about hiring through Workstream
"Ease of access for our applicants. This is the biggest selling point for us."
Chick-fil-A | Lebanon
"Wrokstream employees are so helpful and willing to customize their platform to meet the unique needs of their clients. They have added features that help our company specifically to make our hiring process more streamlined and effective. Great customer service!"
