Sourcing

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Companies are only as good as their people. The collective effort of an organization’s employees is what makes it work smoothly or otherwise. Nowadays, the competitive business space has made companies all the more eager to attract, hire, and keep efficient employees. This has changed recruitment strategies in many ways. No longer do HR teams and recruiters wait for an open requisition, they continuously keep the recruitment cycle going, starting with sourcing. 

What is the meaning of “sourcing” in human resources? 

In human resources, sourcing refers to a process under the talent acquisition umbrella. Sourcing is the process of searching for and reaching out to candidates, both active and passive ones. It entails a proactive approach in taking the time to build relationships with candidates and prospective candidates for an organization. 

Many companies have recruiters who manage the talent acquisition process. However, some have HR professionals dedicated to handling sourcing alone. Sourcing involves implementing strategies to engage with qualified candidates. Recruiters can contact potential candidates via email, send a message through social media platforms, hiring platforms, phone calls, or engage them through social networking. 

In this highly digital age, sourcing has become more and more attuned with online searches, Boolean search, LinkedIn, and other platforms to identify qualified candidates. For specialized positions that require a unique skill set, recruiters also use sourcing especially to engage passive candidates.

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