POSITION OVERVIEW
As our Digital Marketing Associate, you will assist the marketing team in the implementation of digital marketing activities, working closely to increase brand awareness and drive sales. A primary day-to-day responsibility with this role will be to manage the Herb Box social media sites, create weekly email campaigns, and maintain other online platforms such as Google reviews, Open Table and more.
WORK HOURS
This role is required to work a minimum of 40 hours per week. The candidate must be able to work flexible scheduled shifts based on business needs. Scheduling may include nights and weekends depending on events and functions.
ESSENTIAL DUTIES AND RESPONSIBILITIES INCLUDE BUT ARE NOT LIMITED TO:
- Ensure overall timeline and deliverables help drive projects to be successful
- Create and manage social and email content calendar
- Take videos and photos to be used for social and email campaigns
- Create social media posts and videos on various platforms including Meta, LinkedIn and Tik Tok
- Assist with influencer marketing strategies and execution
- Create weekly reports that measure social and email activity compared to KPIs
- Maintain online platforms such as Opentable, Google Reviews, Trip Advisor, etc.
- Assist as necessary with conferences and events
- Other duties as assigned
REQUIREMENTS
- 1+ years of digital marketing experience working with an established business, hospitality industry preferred.
- Bachelor’s degree in Marketing, English, Writing or a related field
- An eye for clean design and graphic design experience
- Demonstrated experience in social media marketing, email campaigns and online platforms
- Writing, communication, and research skills
- Attention to detail
- A flexible, team-first collaborator who is willing to both give and receive constructive feedback
- A goal-oriented individual who approaches projects with a positive, inquisitive mindset.