Position Title: Sales and Brand Growth Director

Location: Chick-fil-A Massillon

Reports to: Owner/Operator

Position Summary: The Sales and Brand Growth (S&BG) Director at Chick-fil-A Massillon is responsible for increasing restaurant sales through targeted initiatives in catering sales, community partnerships, and brand reputation building. This role is designed for a proactive, community-focused leader who can create, nurture, and leverage relationships with local organizations and businesses. Additionally, the S&BG Director will organize and execute strategic events that enhance brand awareness and drive incremental sales. Working closely with the restaurant leadership team, this individual will ensure all sales efforts align with Chick-fil-A Massillon’s core values of quality, service, and community impact.

Key Responsibilities:

Catering Sales Growth

• Develop and implement a comprehensive catering strategy to expand restaurant sales through corporate, social, and community-based catering orders.

• Identify and establish partnerships with local businesses, schools, non-profits, and other organizations to drive regular catering sales.

• Track and analyze catering sales performance, adjusting strategies as needed to meet and exceed growth targets.

Community Partnerships & Brand Expansion

• Build and maintain strong relationships with key community influencers, organizations, and businesses to foster brand loyalty and increase visibility.

• Represent Chick-fil-A Massillon in the local community, attending networking events and developing partnerships that promote positive brand recognition.

• Develop and execute community outreach programs that align with Chick-fil-A Massillon’s values and contribute to building a positive brand reputation.

Event Planning and Execution

• Plan, organize, and oversee in-restaurant and community events designed to increase brand awareness, drive traffic, and grow sales.

• Collaborate with the marketing team to promote events effectively across various platforms, including social media, email, and in-store signage.

• Manage event budgets and logistics to ensure smooth execution and maximum impact on sales and customer engagement.

Sales & Marketing Strategy

• Collaborate with restaurant leadership to set and achieve sales goals, with a focus on initiatives that support sustainable growth.

• Analyze sales data and customer feedback to understand market trends and adjust strategies for growth.

• Develop targeted marketing and promotional campaigns that align with brand standards and resonate with the local community.

Key Qualifications:

• Proven experience in sales, marketing, or brand growth, preferably in the foodservice or hospitality industry.

• Strong interpersonal and networking skills with a track record of building community partnerships and client relationships.

• Demonstrated success in event planning and project management.

• Ability to think strategically, analyze data, and make informed decisions.

• Commitment to Chick-fil-A Massillon’s mission, values, and customer-centered approach.

Working Conditions:

• This role requires flexibility to work some evenings, weekends, and holidays to support events and community engagement activities.

Benefits:

• Competitive pay and bonus potential

• Access to health and dental

• Retirement matching

• Professional development opportunities

• Employee meals and discounts