JOB SUMMARY

The Community Liaison is responsible for developing and maintaining client relationships leading to referrals and admissions, The Community Liaison is responsible for promoting a positive company image in the community with physicians, hospitals, nursing facilities, adult care homes and assisted living facilities, discharge planners and case managers to promote our home health services. 

DUTIES & RESPONSIBILITIES

• Establish professional relationships with physicians, discharge planners, social workers, facilities and health care decision makers through on-going education and deployment of successful sales strategies. 
• Educate the community, referral sources, patients and families on hospice services through daily planned activities including in-services, one-on-one presentations and group meetings. 
• Work with Director of Business Development and/or Executive Director to develop, execute and evaluate strategic marketing plans including tactics designed to grow the patient census.
• Obtain referrals and assure timeliness of requested family/caregiver/patient education and signing of consents. 
• Take initiative to develop and maintain relationships within the admissions department as well as clinical personnel to assure effective communication both internally and externally for our referral customers. 
• Within scope of position, provide personal accountability to ensure compliance to corporate and regulatory policies, business growth, professional development and integrity. 
• Work to plan and coordinate public education and communication efforts to increase community outreach. 
• Represent the company at various community and/or business meetings to promote company services.
• Meet or exceed budgeted admissions, census, revenue and expense goals for area of responsibility. 
• Consistently promote company values. 

The above statements are only meant to be a representative summary of the major duties and responsibilities performed by the employee of this job.  The employee may be requested to perform job-related tasks other than those stated in this description.

JOB REQUIREMENTS (Education, Experience, Knowledge, Skills & Abilities)

• A minimum of a Bachelor’s Degree from an accredited university
• A minimum of two years’ experience in referral development, marketing or sales with a health care facility or medical related company
• Current relationships with health care facilities or medical professionals in the area with a proven track record of success
• Ability to effectively communicate with people of all socioeconomic backgrounds
• Must possess an understanding of hospice philosophy and criteria
• Knowledge of roles of all disciplines providing hospice services
• Understanding of HIPAA guidelines and maintaining confidentiality of patient information
• Excellent verbal and written communication skills 
• Excellent organizational skills
• Ability to work independently and respond well to changing priorities and conditions
• Understanding the role and boundaries as a patient advocate
• Self-motivation with the desire and ability to succeed
• Possess or able to immediately obtain a Level One Fingerprint Clearance card
• Must have and maintain transportation to be used for work with current registration, valid and current auto insurance and valid and current driver’s license
• Proficiency in computer applications to include MS Word, Excel and Outlook 
• Knowledge of community resources