Company Intro  

Lafayette Hotels is expanding their marketing team! Are you a highly skilled and motivated individual with hands-on experience and a desire to learn more about the digital marketing and hospitality space? Do you thrive in a dynamic and fast-paced environment? If so, we have an immediate opportunity for you! 

Lafayette Hotels, a family-owned and operated company with over 30 hotels and restaurants throughout Maine and New Hampshire, is seeking a Digital Marketing Associate to join our team. We’re looking for qualified candidates to help manage social media, online profiles and email marketing for hotels and restaurants at one of 5 different regions in Maine and New Hampshire.

The Lafayette family has been deeply involved in Maine’s hospitality industry for decades, emphasizing quality service, local community engagement, and a commitment to preserving Maine's natural beauty. The family’s business philosophy revolves around providing warm, welcoming accommodations while supporting sustainable tourism and fostering strong ties within the communities they operate. 

www.visitlafayettehotels.com  

Job Summary  

Our marketing department's goal is to improve communication and relationships with our guests and explore avenues to reach new potential guests. We interface with the marketing department as well as property managers to develop strategy and craft our messaging for respective properties through various digital marketing channels including email, social media, google paid advertising, OTA channels and our websites and other online platforms. Our goal is to ensure our online storefronts are clean, accurate and attractive. This position is generally on premise at one of our Portland area properties and involves some travel to nearby properties for content collection, and meetings with management.

Daily Duties  

• Content creation/editing
• Use Hootsuite to schedule social media posts for different businesses 
• Respond to social media messages and comments
• Audit and update online profiles and photo content to ensure our content is up to date
• Build email marketing campaigns using email marketing platform
• Work with employees, guests, management and relevant influencers to create engaging content
• Create visual graphics
• Various digital marketing projects
• Hospitality/travel photography/videography 

Desired Skills

• Photo editing - Adobe/Canva
• Video editing - Adobe
• Creating reels, and YouTube videos
• Experience with Instagram, Facebook, Twitter and Pinterest
• Facebook ads
• Google My Business, Bing Places, and TripAdvisor management
• Graphic design - Adobe
• Analyze analytics to curate high quality engaging content
• Comfortable in front and behind a camera

Requirements & Qualifications

• Self-Starter
• Team Player
• Friendly and service-oriented attitude
• Able to read and write English
• Advanced computer skills
• Bachelor's Degree

Lafayette Hotels is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, protected veteran or disabled status, or genetic information.