Position Overview:
The Marketing Director at Chick-fil-A Winder will be responsible for developing and executing effective marketing strategies to drive growth, brand awareness, and customer loyalty. This role requires a proactive leader with experience in local store marketing, brand management, digital and traditional advertising, event planning, and community engagement. The Marketing Director will work closely with store leadership and the community to align marketing initiatives with Chick-fil-A's brand values, mission, and high standards of customer experience.
Key Responsibilities:
- Marketing Strategy Development & Execution
- Design and implement comprehensive marketing plans that align with Chick-fil-A's brand values and Winder location goals.
- Identify target audiences and determine effective ways to engage them through both traditional and digital marketing channels.
- Manage and track budgets to maximize ROI and stay within financial parameters.
- Digital & Traditional Marketing
- Oversee digital marketing efforts, including social media content, paid ads, and email marketing campaigns, to drive brand awareness and customer engagement.
- Manage local media relations, advertisements, and promotions in print, radio, and other local platforms.
- Create compelling content that reflects the Chick-fil-A brand and resonates with local audiences.
- Community Engagement & Events
- Build partnerships with local businesses, schools, and organizations to foster community goodwill and create opportunities for events and collaborations.
- Plan and execute in-store and community events that drive foot traffic, increase visibility, and engage customers.
- Represent Chick-fil-A Winder in the community through outreach and sponsorship opportunities.
- Customer Relationship Management
- Work closely with the Operations team to maintain high standards of customer service and ensure marketing efforts enhance the overall customer experience.
- Utilize customer insights and feedback to refine marketing strategies, ensuring efforts resonate with the local market.
- Monitor and respond to customer feedback on social media and online review platforms.
- Data Analysis & Reporting
- Track and analyze marketing performance metrics, including social media engagement, campaign ROI, and customer feedback trends.
- Regularly report on marketing effectiveness, providing insights and recommendations for future initiatives.
- Conduct competitive analysis to keep abreast of industry trends and maintain a competitive edge.
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field
- Strong understanding of social media platforms, digital marketing tactics, and local store marketing techniques
- Excellent written and verbal communication skills
- Proven experience in event planning and community engagement
- Proficiency in marketing tools and software (e.g., social media management tools, email marketing platforms, Canva)
- Strong project management and organizational skills
Preferred Skills:
- Experience working within a franchised or multi-unit brand
- Familiarity with the Chick-fil-A brand and its community-centered values
- Knowledge of customer service management and CRM systems
