Duties and Responsibilities:

• Identify opportunities to increase follower engagement, new audiences, greater reach and cultivated relationships.
• Develop and implement social media strategies to enhance brand awareness.
• Manage published content across various platforms.
• Monitor social media channels for engagement and respond to comments and messages.
• Analyze performance metrics to assess the effectiveness of campaigns.
• Stay updated on industry trends and emerging social media platforms.
• Manage social media budgets.
• Conduct competitor analysis to identify opportunities for growth.
• Report on social media performance weekly/monthly to stakeholders.
• Refine Ambassador, Influencer, and Wellness program to support PR, content generation, and social proof.
• Develop unique channel strategies to evaluate, recommend, and implement content across all platforms and demographics.
• Analyze social media metrics to gauge the success of campaigns and strategies, providing weekly and monthly analytics with actionable insights.
• Create and implement a Social Calendar, take lead on curating all deliverables month-over-month across all social platforms.
• Implement strategies to grow and nurture our online community.
• Support brand partners, retailers, and clients with marketing collateral production, including print materials, promotional assets, and digital assets.

Expectations and Evaluation Criteria:

• Follow policies and procedures and supports the organization's goals and values. Contributes to a positive team spirit and puts success of team above own interests.
• Look for ways to improve and promote quality. Demonstrate accuracy and thoroughness while meeting productivity standards and completing work in a timely manner.
• Able to change approach to best adapt to a situation while managing competing demands.
• Consistently at work on time and ensure work responsibilities are covered. Arrives to meetings and appointments on time.

Qualifications:

• Bachelor's degree (BA) in related field or equivalent experience.
• Experience with content management.
• Experience vetting Ambassadors/Influencers, negotiating a plus.
• Good written and verbal communication skills.
• Ability to manage priorities and workflow.
• Versatility, flexibility, and a willingness to work with constantly changing priorities.
• Attention to detail.