The Marketing Director at Chick-fil-A Machesney Park is a fast-paced and strategic role responsible for enhancing Chick-fil-A's presence in the community, driving sales growth, and helping achieve our vision. This role involves spearheading community partnerships, leveraging multimedia, and optimizing in-restaurant promotions and signage. The Marketing Director will work closely with the restaurant’s leadership team to align marketing efforts with operational goals, ensuring a cohesive and impactful experience for our guests.
Key Responsibilities:
1. Brand Growth & Sales Strategy:
- Develop and implement comprehensive marketing plans to increase brand awareness and drive sales growth.
- Monitor market trends and competitor activities to identify opportunities for brand differentiation and market expansion.
- Analyze sales data and customer feedback to refine marketing strategies and improve campaign effectiveness.
2. Multi-Media Marketing:
- Create and manage content across various media platforms including social media, email marketing, and local advertising.
- Utilize the Chick-fil-A app to promote offers, new menu items, and events, ensuring alignment with overall marketing objectives.
- Develop and execute creative campaigns that resonate with local audiences and reflect the Chick-fil-A brand values.
3. Community Partnerships:
- Establish and nurture relationships with local businesses, schools, and community organizations to foster goodwill and brand loyalty.
- Organize and participate in community events to increase visibility and engagement.
- Identify sponsorship opportunities and coordinate involvement in community programs and initiatives.
4. In-Restaurant Promotions & Signage:
- Design and implement in-restaurant promotions to enhance the guest experience and boost sales.
- Ensure store signage is visually appealing, up-to-date, and aligns with current marketing campaigns.
- Collaborate with the restaurant team to ensure promotional materials are effectively displayed and communicated to guests.
5. Operational Support:
- Work with the restaurant management team to align marketing efforts with operational goals and customer service standards.
- Provide training and support to team members on marketing initiatives and customer engagement strategies.
- Assist in the planning and execution of special events and promotional activities within the restaurant.
Qualifications
- Strong understanding of digital marketing, social media platforms, and community engagement.
- Excellent communication, organizational, and interpersonal skills.
- Creative thinker with the ability to develop innovative marketing strategies.
- Ability to analyze data and metrics to drive decision-making and measure campaign success.
- Self-motivated, detail-oriented, and capable of managing multiple projects simultaneously.
- Passion for the Chick-fil-A brand and a commitment to delivering exceptional customer experiences.
Compensation:
- Competitive salary and performance-based bonuses.
- Health, dental, and vision insurance.
- Paid time off and holidays.
- Professional development opportunities.
- Free meals and 25% off catering.
Join us in making a difference in our community while growing a beloved brand!