The Marketing Director at Chick-fil-A Machesney Park is a fast-paced and strategic role responsible for enhancing Chick-fil-A's presence in the community, driving sales growth, and helping achieve our vision. This role involves spearheading community partnerships, leveraging multimedia, and optimizing in-restaurant promotions and signage. The Marketing Director will work closely with the restaurant’s leadership team to align marketing efforts with operational goals, ensuring a cohesive and impactful experience for our guests.

Key Responsibilities:

1. Brand Growth & Sales Strategy:

  - Develop and implement comprehensive marketing plans to increase brand awareness and drive sales growth.

  - Monitor market trends and competitor activities to identify opportunities for brand differentiation and market expansion.

  - Analyze sales data and customer feedback to refine marketing strategies and improve campaign effectiveness.

2. Multi-Media Marketing:

  - Create and manage content across various media platforms including social media, email marketing, and local advertising.

  - Utilize the Chick-fil-A app to promote offers, new menu items, and events, ensuring alignment with overall marketing objectives.

  - Develop and execute creative campaigns that resonate with local audiences and reflect the Chick-fil-A brand values.

3. Community Partnerships:

  - Establish and nurture relationships with local businesses, schools, and community organizations to foster goodwill and brand loyalty.

  - Organize and participate in community events to increase visibility and engagement.

  - Identify sponsorship opportunities and coordinate involvement in community programs and initiatives.

4. In-Restaurant Promotions & Signage:

  - Design and implement in-restaurant promotions to enhance the guest experience and boost sales.

  - Ensure store signage is visually appealing, up-to-date, and aligns with current marketing campaigns.

  - Collaborate with the restaurant team to ensure promotional materials are effectively displayed and communicated to guests.

5. Operational Support:

  - Work with the restaurant management team to align marketing efforts with operational goals and customer service standards.

  - Provide training and support to team members on marketing initiatives and customer engagement strategies.

  - Assist in the planning and execution of special events and promotional activities within the restaurant.

Qualifications

- Strong understanding of digital marketing, social media platforms, and community engagement.

- Excellent communication, organizational, and interpersonal skills.

- Creative thinker with the ability to develop innovative marketing strategies.

- Ability to analyze data and metrics to drive decision-making and measure campaign success.

- Self-motivated, detail-oriented, and capable of managing multiple projects simultaneously.

- Passion for the Chick-fil-A brand and a commitment to delivering exceptional customer experiences.

Compensation:

- Competitive salary and performance-based bonuses.

- Health, dental, and vision insurance.

- Paid time off and holidays.

- Professional development opportunities.

- Free meals and 25% off catering.

Join us in making a difference in our community while growing a beloved brand!