I. Executive Summary

The Director of Operations & Market Strategy will serve as a key leader within the Chick- fil-A Bastrop team, specifically overseeing the overall success of the Lost Pines Food Truck (LPFT). This role requires a strategic mindset, strong operational leadership, and the ability to drive business growth through sales, profitability, guest experience, team development, and local market engagement. As an extension of Chick-fil-A Bastrop, LPFT operates independently in leadership, talent development, and financial stewardship. The ideal candidate will take ownership of this business unit, ensuring operational excellence and market expansion.

II. Role & Responsibilities

o Operations

• Coach & Develop 3-4 Team Leaders & 3-4 Team Members daily
•  Oversee operational strategies to ensure balance of speed & quality
• Act as the daily support while being removed enough to work “on” the business

o Digital & Local Marketing

• Develop and execute the local marketing strategy, ensuring brand growth and community engagement.
• Manage social media presence (Facebook, Instagram) and oversee print media campaigns (newspapers, newsletters, signage).
• Utilize Canva to create visually compelling marketing materials.
• Leverage the Chick-fil-A app for giveaways, promotions, and customer engagement initiatives.
• Lead local DOC (coupon) distribution to drive transactions and increase brand awareness.
• Plan and execute quarterly Spirit Day fundraisers in partnership with local
• nonprofits.

o Market Strategy

• Oversee small town relationships including city officials, property owners, chamber staff & members, school administrators, non-profit owners, etc.
• Find and establish new small-town partnerships (when necessary)
• Continuously audit schedule to ensure highest sales volume

o  Days of week

o  Frequency per month

o  Hours of operation

o  Productivity of talent schedule

• Support Operator with local permitting in each jurisdiction Strategy

III. Key Measurables

• Sales Performance – Meeting or exceeding revenue targets
• Profitability & Cost Management – Managing sales, wages, marketing, and operational expenses effectively.
• Guest & Employee Experience – Maintaining high satisfaction and engagement levels
• Food Safety Compliance – Ensuring adherence to food safety standards

IV. Schedule Details

• This position requires flexibility based on business needs. The truck will operate at a minimum of 5 days per week (currently Monday – Friday). The Director must be available as the primary point of contact for questions and issues. At least 20 hours per week should be spent directly supporting daily food truck operations.

• V. Direct Reports
• You will have 2-3 dedicated LPFT Team Leaders that will lead many day-to-day tasks in the business. These Team Leaders report directly to you. You will report directly to the Owner/Operator.

• VI. Compensation

Base Hourly Rate: $24/hour

Performance Bonus: 1% of sales for months exceeding $100,000 in revenue

Additional benefits will be discussed during the hiring process (health insurance, 401K, meal benefits, PTO, etc.)